FUELING A DIFFERENT SOCIAL MEDIA experience

---

The coronavirus pandemic has forced people to get used to the so-called “new normal” and put pressure on the sports industry to elevate the fan experience.

Social media has become a pillar of our society. The companies holding the largest market share in Social Media Networking, includes, but not limited to Facebook Inc., LinkedIn Corp. and Twitter Inc. More than 500 million users interact with instagram stories every day. According to a recent study by Garlic Media, 56.8% of sports fans think that social media has an impact on sports, with sports betting being a key component.

The sports industry now rely on social media to create and distribute online, encourage collaboration, and enhance communication. Social media, without a doubt, has changed the way sports fans watch athletic events, and engage with their favorite sports team. Social media is transforming sports marketing as we know it. 

Social media offers story-telling platforms; sports offer real life compelling stories. Similar to virtual reality, recent events have accelerated the adoption of Augmented reality (AR) experiences, 

In January 2021 there were 3,6 billion social media network users globally. Due to COVID-19 and according to Statista, the number of social media users will grow to 4,4 billion by 2025.

According to a recent study in 2021 published by Social Media Industry Benchmarks, sports media brands were the most active profiles on Facebook publishing on average 54 posts per month and 62 posts per month on Instagram; averaging 0.15% engagement rates per post on Facebook, 1.13% Instagram and 0.10% on Twitter. Across all industries in 2020, brands chose to post 36% more content on Twitter compared with Instagram and Facebook. In 2020, ESPN was the most popular sports media company in the United States with 4.2 billion cross-platform actions on social media brand content. Turner Sports was second with 3.9 billion social media actions on brand-owned content.

Cibus is a new comprehensive, multi-view, multilingual, social media platform supporting the GSI global outreach and connectivity. 

Being 'content-intent-specific' with new immersive and interactive options for fans, it provides a new dimension in sports communication and branding. By integrating elements such as 'informed-by-fan', 'radically personalized content personalization engine', 'real-time data collection', and 'digital sports distribution', we open the floodgates for a non-stop 'single-point-of-control' over all decisions fan experience.

Today, the sports industry has developed into a wide-reaching business affecting multiple economic branches with numerous stakeholders, including sporting organizations, media corporations, marketing agencies, health organizations, clothing manufacturers, and travel agencies.

Coupled with hyper-personalized sports updates and continuous self-optimization using VR technology and AR analytics, experiences are tailored to one in a million with real-time profile enrichment which provides greater user interactivity at every touchpoint for an unmatched fan experience of GSI Matchport, Grandport, Dreamport and Creativeport developments. 

Cibus is a comprehensive ultra- secure, social media sports centric platform unlike any other where verified sporting participants and stakeholders from around the world can interact, trade, and influence each other under the GSI. 

Unparalleled flexibility, scalability and reliability and improved conversions, fan satisfaction, and content discovery.

According to Market Research Future, the global live streaming market is projected to reach $247 billion by 2027. Social platforms are the key source of live video content, and TV is the most popular type of live video content accessed.

A.I. algorithms assist in generating and delivering unique context and intent content from live sports and other activities throughout the world of Grand Sports. Comprehensive analysis and stats related to athletes, teams, events, and tournaments are purposely generated and delivered.

Fans will be able to take advantage of our A.I. engine to generate select tailored data related to all athletes, activities, and events; pre-match and live. Registered and verified fans will be able to produce individualized state-of-the-art, in-depth athlete and player profiling, team comparisons and categorization based on their own criteria whether for personal amusement and entertainment or for own content re-distribution. Using a personal Cibus social media profile, fans can generate data and exclusive content and experiences, and add real-world products and services (fractional ownership of content).

Cibus offers first-in-industry personalized sports analytics and content management for sports betting, athlete and fan tokens trading. Coupled by SPE operability, Cibus+SPE offers an all-in-one interactive and immersive digital entertainment ecosystem. Fans can utilize  information generated by Cibus to create and make their own bets on SPE, change their existing bet selections, promote multi bets, and do live 'one-click place the bet' options during live streams. Fans will be able to create their own expert predictions assisted by Cibus A.I. generated data analytics. With the sophistication of SPE, fans will be able to take control of their bets, essentially providing an option to settle an existing bet before the event has finished or request cash-out options through our comprehensive digital banking wallet.

Currently twenty (20) U.S. states have legalized sports betting, estimated to hit $1 billion in 2021 with a further six (6) passing a bill on the matter. Industry analysts predict nearly 80% of all U.S. states will have some form of legal sports betting product on offer within a few years. The global sports betting market is poised to grow by $134.06 billion during 2020-2024, progressing at a CAGR of almost 10% during the forecast period. 

During COVID-19, tokenization has evolved from niche obscurity to mainstream clarity. 

Cibus+SPE are taking it one step further to becoming a tidal wave of opportunities.

Increased interaction, greater control, dynamic offering, intent driven hyper-personalized content, user clustering, greater excitement with never experienced before options, instantly delivered and with a plethora of interacting and interoperable entertainment options we are becoming a part of the game. 

Cibus+SPE provide best-in-industry transparency and security, efficiency and locality of oversight to a new online experience.

Through our all-in-one platform, an advance and globally connected sports environment will thrive allowing fans to determine their own level of involvement, their own content, their own exposure, their own odds, and at a time of their choosing. Our platform is built on its fair nature and with state-of-the-art security protecting the privacy and integrity of all stakeholders with verified digital identity for all users. Advanced A.I. algorithms continuously monitor our network for unacceptable user behavior, tracking irregularities through known patterns, and identifying and blocking security threats and breaches.

We believe Cibus has the power to disrupt and transform sporting communities as we know them today, and step into the next stage of their natural evolution with greater local community control and influence by local stakeholders. Relying heavily on dynamic ads for streaming to deliver creative that is constantly automated, personalized and effective in terms of business results.

This new end-to-end ecosystem is going to be a game changer for digital social media activities and personalized live sports experiences with data control, assistance, and impact at scale.